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Legend beer celebrates international quality award

By on September 14, 2012

L-R Sales Director, Hubert Eze, Marketing Director-Nigerian Breweries, Walter Drenth and Managing Director- Nicolas Vervelde

For meeting international quality standards, Legend Extra Stout, Nigerian Breweries Plc’s premium stout, has received the prestigious Gold Quality Award.

According to the company, the brand won the award at the 51st Monde Award ceremony recently held in Athens, Greece.

In line with its tradition of engaging its consumers, the brand held a party at the Nightshift Coliseum to officially present the award to the consumers and other stakeholders.

Speaking at the event, the company’s Marketing Director, Mr. Walter Drenth, said that every time Legend called, it did so to share and celebrate good news.

He said, “You are all living witnesses to the tremendous strides the Legend brand has made over the years, establishing itself as a real stout on many counts and refreshing its outlook uniquely. Over the past 20 years,Legend has continued to position itself as a credible choice of stout, full brewed, the way an original stout should – giving Legend the credibility to be called the ‘Real Deal,’ – a sincere proposition that has sustained the brand s’ growth since the re-launch and acceptance in 2009.”

He recalled that the campaigns at the re-launch had further ridden on the brands’ real brewed positioning, stressing that the production processes were considered desirable for a real stout. This innovation, according to him, has had a tremendous positive impact on the brand’s volume, market share and overall equity.

“Today, Legend has an unprecedented story of being the fastest growing stout brand in the Nigerian stout market, extremely outclassing others in the category. Thanks to the loyal consumers for their patronage and steadfastness. I have no doubt that you are aware of our high performances over the years both in blind tests and several other testimonies from consumers; Legend has remained remarkably unique in taste and quality,” he said.