Google’s Big Video Push Is Here: YouTube Getting More Than 100 New Channels

Google is launching more than 100 new YouTube channels with exclusive video content commissioned from media companies and celebrities.

Providers with their own channels will include Thomson Reuters, the Wall Street Journal, Slate, comedy magazine The Onion, Jay-Z,  Ashton Kutcher, Deepak Chopra, Shaquille O’Neal (who will have a comedy channel), and Madonna (with a dance channel).

Sources familiar with the deal say that Google paid advances of more than $100 million to get this content. The artists will be able to earn it back through ad monetization over time. The model is similar to how record labels pay advances to artists, but in this case Google will be exercising no control over the creation or production of the content. It’s simply seeding the market.

We’ve heard several times in recent months that Google is upping its investment in original video content under leader Robert Kynci — as one source put it, the company would rather fund the next MTV or ESPN than buy them, as it was reportedly considering with a YouTube deal.

Earlier today, Google launched the next version of Google TV, which includes a new YouTube app. The company talked about accessing YouTube content as “channels” — now it’s got some commitments for new content to go on those channels.

Earlier today, the Wall Street Journal reported that a number of content deals were imminent.

A full list of the partners is below:

Electus Channel – Pop Culture (name TBD)
PMC PMC Entertainment News
WWE WWE
Young Hollywood Young Hollywood Network
DanceOn DanceOn (Madonna)
Fine Brothers Films MyMusic
Everyday Health, Inc. Everyday Health TV
TakePart™ TakePart™ TV
Digital Broadcasting Group (DBG) Spaces
Uncommon Content Partners The Conversation Channel
Demand Media eHow Home
SB Nation SB Nation
Magical Elves and InStyle magazine Little Black Dress
Hearst Magazines Channel – Fashion & Beauty Channel (name TBD)
Emil Rensing International Channel – Auto (name TBD)
My Damn Channel My Damn Channel: Live
Uncommon Content Partners Taste & Access
Red Bull Media House North America Red Bull
Machinima Machinima
Katalyst Thrash Lab (Ashton Kutcher)
Steve Spangler Science The Spangler Effect
New Nation Networks New Nation Networks
Smart Girls at the Party Smart Girls at the Party (Amy Poehler)
Bedrocket Media Ventures and Full Picture Productions Look TV
BermanBraun theLOGE
The Young Turks Town Square
BermanBraun & Rodale Inc. Vigor
Electus NuevOn – Latin Channel (Sofia Vergara)
Clevver Media ClevverStyle
ModernMom.com ModernMom Channel
Brady Haran DeepSkyVideos
IconicTV 123UnoDosTres
The Wall Street Journal The Wall Street Journal
Pharrell Williams i am OTHER
SoulPancake Productions SoulPancake (Rainn Wilson)
Chopra Media/Generate The Chopra Well (Deepak Chopra)
Clevver Media ClevverNews
The Bowery Presents The Bowery Presents
Clevver Media ClevverTeVe
Seedwell American Hipster
Hearst Magazines Car and Driver Television
Alchemy Networks Alchemy Networks
CafeMom CafeMom Studios
Bedrocket Media Ventures Channel – Comedy (name TBD)
Demand Media LIVESTRONG
Bedrocket Media Ventures Channel – Action Sports (name TBD)
FremantleMedia Channel – Pets & Animal (name TBD)
Big Frame BAM
IconicTV myISH
Electus Channel – Food (name TBD)
Soccer United Marketing & Bedrocket KickTV
Lionsgate Lionsgate Fitness Channel
East of Center Productions LLC YOMYOMF
EQAL u look haute!
Philip Defranco Sourcefed
Meredith Corporation and Meredith Video Studios Digs
Vlogbrothers CrashCourse
Walter Latham Digital Walter Latham’s “Kings of Comedy”
Tony Hawk’s production company, 900 Films, Inc. RIDE Channel
JON M. CHU Channel – Dance (name TBD)
Vuguru & POW! Entertainment Stan Lee’s World of Heroes
FAWN by Michelle Phan Fawn
DECA KinCommunity
Source Interlink Media Motor Trend
The Nerdist Channel The Nerdist Channel
Comedy Shaq Network The Comedy Shaq Network (Shaquille O’Neal)
Demand Media eHow Pets & Animals
Brady Haran numberphile
Cooking Up a Story Food Farmer Earth
Bleacher Report Bleacher Report
TED Conferences TEDEducation
Intelligent Television Intelligent Channel
Pitchfork Pitchfork TV
Vlogbrothers SciShow
EYEBOOGIE POP SPOT
Roadside Entertainment/BAC The NOC
Alli Sports Alli Sports
The Onion Onion Broadcasting Company
VICE VICE
Smosh/Alloy Digital Smosh Animation (name TBD)
VICE Noisey
Knights of Good Productions Geek & Sundry
Mondo Media New Animators
BermanBraun & Rodale Inc. Taste
Varsity Pictures Awesomeness
Black Box TV Black Box TV (Anthony Zuicker, founder of CSI)
IGN Entertainment / Shine Group START
@radical.media Channel – Education (name TBD)
Frederator Networks Channel Frederator’s Cartoon Hangover
monotransistor werevertumorro
Thomson Reuters Reuters.com
Slate Slate News Channel
Maker Studios The Maker Music Network
Maker Studios The Moms’ View
Maker Studios Tutele
Noisey VICE
Iconic Life and Times (Jay-Z)

Source via BusinessInsider