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UBA leads partners for launch of Hello! Nigeria

By on September 22, 2013

United Bank for Africa appears set to strengthen its position as Nigeria’s premium financial services institution following its emergence as the presenting partner for the launch of Hello! Nigeria, the premium magazine franchise, targeting royalty, celebrities and iconic personalities across West Africa.

Already, preparations have reached advanced stage for the formal launch of the magazine in Nigeria on September 29, 2013.

Besides UBA, other top brands, hand-selected as partners for the launch include, Moet & Chandon as well as The Wheatbaker Hotel, the premium hospitality centre located in Ikoyi, Lagos.
Speaking on the partnerships, Managing Director for True Tales Publications (official franchise owners for Hello! Magazine in West Africa), Anne Omezi said the coming of Hello! to West Africa through Nigeria heralds a new era of opportunities to accord deserved dignity and respect to Nigerian royalties and celebrities.

This, according to her, ushers in a new era where Nigerian celebrities would in the real sense be celebrated in Nigeria as a prelude to much stronger global recognition. She added that premium brands in Nigeria, interested in reaching the top end would also have their strongest channel through Hello!

“We are pulling every stop; we are ensuring that all that should happen would happen to give Nigerians the celebrity magazine they deserve. Our society is not all about scandals. We have lots of lofty achievements about our people that are worth celebrating and that is why Hello! is here,” she stated.

Also speaking on the partnership, Group Head, Marketing and Corporate Communications, UBA Plc, Charles Aigbe said the bank decided to partner in the launch of Hello! in West Africa because the bank has a strong bias for celebrating Africans and their achievements while helping to build world class businesses from the continent.

“Hello! as a brand shares with UBA Plc, the same trait of supporting achievement and celebrating royalties. As a business, we have always been driven by the passion to motivate African and Africa-related businesses to global heights while also mentoring the smaller units to greater heights. The bank will always partner to bring world class projects like this to Africans because we are certain that beyond celebrating achievement in Nigeria and Africa, Hello will also motivate our young men and small businesses to aspire to new heights of greatness,” Aigbe said.

Hello (stylized as HELLO!) is a magazine specializing in celebrity news and human-interest stories, launched in Spain in 1944 and which is currently distributed in more than 100 countries with more than 20 local franchise editions

Hello!’s editorial concept distinguishes it from the many sensationalist and negative celebrity magazines on the market globally. Hello’s content includes respectful coverage of celebrities and royals and compelling human-interest stories.

 

 

 

[This Day]