Vision 20:2020: NPC Appoints Marketing Communications Partner

The National Planning Commission (NPC) has named Verdant Zeal Marketing Communications Limited as the winner of a recent pitch process.

This is for the selection of an agency that would work with the Commission to effectively communicate the vision, aim and expected role of all stakeholders at the actualisation of the Nigerian Vision 20:2020 goal.

According to a credible source, the three stage pitch process, which lasted for over six months was intensely contested by top marketing communications agencies in the country,  but after several screening and elimination process by the pitch panel, Verdant Zeal Marketing Communications Limited, emerged as the agency with the preferred communications strategy & action plan for the awareness campaign.

Speaking after the contract signing ceremonies held recently at the Commission’s office, Abuja, the Minister of National Planning, who also doubles as the Deputy Chairman, NPC, Dr. Shamsuddeen Usman, stated that the pivotal role of excellent communication is important to the success of the entire project; hence the need for the rigorous selection process.

His words: “The task of launching the country onto a path of sustainable economic growth and development is not one that can be achieved on a platter of gold but on a carefully thought out strategic planning process and implementation mechanics. Thus, the process of selecting parties that would be involved on delivering such a huge mandate must be thorough and unbiased”.

“Communication plays a major role throughout the whole lifespan of the project because the success or failure of the whole project could be greatly determined by how well all stakeholders are made to understand, embrace and support the vision”, he added.

Expressing confidence that the winning organisation will deliver professionally, the Secretary, National Planning Commission,  Prof. Sylvester Monye, added that, “the selection of Verdant Zeal as our preferred communications partner on this project was indeed a challenging task, as most of the participating agencies at the pitch made very good representation of themselves. Having been selected as the agency of choice, I’ll urge the company to deliver on its mandate”.

Responding to the remarks, the agency’s Managing Director, Mr. Tunji Olugbodi, noted that, “emerging as the preferred consultants is humbling and a rare privilege for my organisation to contribute its own  quota to the success of propagating the vision and the general quest for nation building”.

The communications programme, which is said to be comprehensive and wide-ranging, will  cater for  the strategic and tactical needs of all stakeholders for resonance and impact.

Source : Thisday