Gala Consumption Unlimited in Nigeria – Tiger Brands
Apparently nobody knows just how many Gala are consumed in this country.
In 2011, UAC Foods increased the factory capacity of Gala by 33% and still sold every single one it produced, surprising even the company management. It is hard to imagine the streets of cities and towns flooded any much more by Gala than what already obtains but, apparently this is also possible.
So much so possible that the company plans to expand the capacity of the Gala factory by an additional 67% by December of 2012. According to a statement released by Tiger Brands after the Renaissance Pan-African Investor Conference in Lagos, “The company had expected to near saturation point with the additional 33% capacity but there are no signs of this. Market research is very limited and unreliable in Nigeria so UAC Foods is not sure where the saturation point is at the moment.”
Tiger Brands is the South African company that invested in 49% of UAC Foods in 2010. It has made so much money from the deal that it is now eyeing a majority stake in Dangote Flour.
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