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FirstBank partners Etisalat on Mobile Money

By on January 8, 2015

First Bank of Nigeria Limited and Etisalat Nigeria have gone into a partnership to offer mobile payment services to their customers.

Both institutions explained that the move was part of efforts to drive financial inclusion, innovation as well as to support the cashless policy.

The partnership, according to a statement involves FirstBank’s Firstmonie Mobile Money and Etisalat easywallet, a SIM application solution expected to significantly impact the uptake of mobile money in Nigeria.

The aim of the partnership is to promote the use of Firstmonie mobile money on the easywallet STK menu. By doing so, there will be value added to all stakeholders in the mobile money segment including customers, Agents and merchants.

Speaking on the partnership, Head, Marketing and Corporate Communications, FirstBank, Folake Ani-Mumuney said “Firstmonie has continued to show its commitment to upholding the financial inclusion drive by the Central Bank of Nigeria and this is evident in its recent award of the Best mobile money operator in Nigeria by the EFInA financial inclusion awards.

“Partnering with Etisalat to promote the use of the STK menu as the preferred mobile money channel further demonstrates our commitment to lead innovation in the development of secure mobile payment solutions.”

Also speaking on the partnership, the Director, Business Segment, Etisalat Nigeria, Lucas Dada described Etisalat easywallet as one of the most secure and convenient platforms for mobile money services.

Dada added: “With the easywallet, Etisalat subscribers can make financial transactions such as Peer-to-Peer transfers, Bills Payment and Airtime top-up, directly from their mobile device.”

According to the statement, the support from both organisations will include an awareness campaign, increase mobile money visibility and education, training and branding of agents as well as the much needed support and issue resolutions.

“Promoting the STK option will enhance all-round mobile money user experience, boost transactions value and count and address issues around trust on the use of mobile money by Nigerians,” it added.

 

[ThisDay]