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First Bank, Etisalat boost mobile money initiative

By BusinessNews Staff on January 2, 2015

First Bank of Nigeria and Etisalat have collaborated to boost the mobile money payment channel in the country.

A statement by the lender said the development would boost financial inclusion and impact significantly on the uptake of mobile money.

The companies said the aim of the partnership was to promote the use of Firstmonie mobile money on the easywallet STK menu.

By doing so, there will be value added to all stakeholders in the mobile money segment including customers, agents and merchants.

The statement quoted the Head, Marketing and Corporate Communications, First Bank, Folake Ani-Mumuney, as saying, “Firstmonie has continued to show its commitment to upholding the financial inclusion drive by the Central Bank of Nigeria and this is evident in its recent award of the Best Mobile Money Operator in Nigeria by the EFInA Financial Inclusion Awards.

“Partnering with Etisalat to promote the use of the STK menu as the preferred Mobile Money channel further demonstrates our commitment to lead innovation in the development of secure mobile payment solutions.

It also quoted the Director, Business Segment, Etisalat Nigeria, Lucas Dada, as saying, “Etisalat easywallet, is one of the most secure and convenient platforms for mobile money services. With the easywallet, Etisalat subscribers can make financial transactions such as peer-to-Pper transfers, bills payment and airtime top-up, directly from their mobile device.”

The support from the two organisations will include an awareness campaign, increase mobile money visibility and education, training and branding of agents as well as the much needed support and issue resolutions.

[Punch]

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