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Meetings Africa gears up for 10th Anniversary

By on October 13, 2014

Meetings Africa, Africa’s biggest business event trade show, will celebrate its 10th anniversary February next year and, according to Thulani Nzima, CEO of South African Tourism, it is a momentous milestone.
“Meetings Africa has grown from a small and insignificant show into the continent’s premier and best represented business event exhibition. It is now recognised, and heralded around the world as the place to do business with a continent that’s capable, competent and absolutely committed to service excellence and delivery,” Nzima said.
Meetings Africa, he says, has been an excellent platform for marketing South Africa as a business event host. It will continue serving this purpose well into the future, as the premier such show on the continent.
It’s significant that Meetings Africa celebrates its tenth anniversary a year after South Africa celebrates 20 years of freedom. The destination’s stature as a business event host has grown enormously these last 20 years.
Nzima continued: “Our first ten years have given us an excellent and firm foundation. We have seen ambitious growth plans come to fruition. Now Meetings Africa offers exhibitors from across our continent the single best platform to meet quality buyers. It offers buyers the cream of our continent under one roof. The show’s value as a business platform for the industry is solid and celebrated. With Meetings Africa as the flagship for the continent, global competitiveness is assured; Africa’s share of market is growing; and Africa is advancing. There is much to celebrate.”

 

 

[This Day]