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We’ve not increased cement prices – Dangote

By BusinessNews Staff on April 26, 2014

Dangote Cement Plc has said that it has not increased the prices of its product and that the rebranding of its 42.5 grade of cement is at no extra cost to the consumers.

The company in a statement said it made this disclosure in Ibadan during a Radio Nigeria’s Amuludun FM phone-in programme, Oyin Momo, during which listeners complained of the high price of cement and called on the company to intervene to save the consumers.

It stated that Dangote Cement Sales Director for the South-West, Mrs. Funmi Sani, and the Director of Marketing Services, Mr. Olaniyi Johnson, explained that Dangote Cement had not increased the price of cement despite the increase in the cost of production inputs.

Sani, according to the statement, explained that the only plausible reason for high cost of the product in the market was excessive profiteering by some unscrupulous distributors and dealers who might be cashing in on the little scarcity of the commodity.

She also stated that the recent epileptic supply of gas to the manufacturing plants had hampered the regular production and noted that the situation was affecting all manufacturing concerns in the country.

Sani said the company would look into the problem and come up with a solution as the management would not want its customers to suffer unnecessarily.

According to the statement, Olaniyi also said Dangote Cement was concerned with the spate of building collapse and had, therefore, decided to rebrand its 42.5 cement grade so that people would be able to distinguish it from the lower quality cement.

It added that Olaniyi, who had been on a nationwide training of block makers on the appropriate use of cement, said the newly branded 3X Dangote cement guaranteed more profit for the block makers as they could make more blocks from the same bag of cement because of the added nutrients for longer life, higher yield and stronger setting.

[Punch]

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