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GTBank, Avios introduce loyalty reward scheme

By on April 17, 2014

Guaranty Trust Bank Plc has announced the introduction of its new loyalty scheme exclusively for holders of its credit card.

According to a statement by the bank, the loyalty scheme is developed in partnership with Avios, a leading global travel rewards company.

GTBank said the initiative was part of its overall strategy to bring the best in card products to its customers.

The bank said it would reward its international credit cardholders, who are also members of the British Airways Executive Club Programme, for using the cards to pay for purchases through Point of Sale terminals.

The statement said, “With the new GTBank credit card loyalty scheme, every card holder will collect one Avios for every $2 on qualified spend on the card. The cardholder can use Avios towards flights worldwide with British Airways and Oneworld® airline partners, for British Airways ticket upgrades, on hotel accommodation worldwide and car hire.

“The number of Avios a customer needs depends on the destination and class of travel.”

The statement quoted the Managing Director, GTBank, Mr. Segun Agbaje, as saying, “At GTBank, we believe that it is important to anticipate our customers’ desires and tailor the most rewarding experiences for them.

“The collaboration with Avios to introduce rewards on credit card spending cements our position as the best bank in Nigeria, in line with our strategy to serve our valued clients locally and globally. We are thrilled to pioneer this initiative, which will run till March 26, 2015.”

It also quoted the Director of New Markets and Business Development, Avios, Mr. Nick Pilbeam, as saying, “We are always looking for new ways to provide British Airways Executive Club members with accessible ways to collect Avios.

“The partnership with Guaranty Trust Bank is a real step forward for members in Nigeria, providing them with an easy way to build their Avios balance and enjoy the multitude of flight and travel rewards open to them.”

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