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Nigerian businesses to feature in Cannes Festival

By on March 2, 2014

Organisers of the Young Lions Competition in Nigeria and representatives of Cannes Lions International Festival of Creativity, CHINI Productions, have said that Nigerian businesses would feature prominently in Cannes Festival this year. The company also released the list of jury members for the 2014 competitions.

This year, according to Nnamdi Ndu, CEO CHINI Production, Nigeria is expected to present teams in six categories of the competition, namely: Cyber, Design, Film, Media, PR and Print. The aim of the local competition is to provide a transparent and credible system for selecting teams that will fly the flag for Nigeria in Cannes during the international competition. In this regard, the organisers will only provide administrative framework for the competition, leaving the actual decision making to representatives of the respective industry sector.

The PR competition is being introduced in Cannes Lions for the first time this year and the first national jury president is Nn’emeka Maduegbuna, Chairman, CEO C&F Porter Novelli. Other members of the team are Muyiwa Akintunde, CEO, Lead Consultant Leap Communications, Chuddy Oduenyi, Managing Director, Compact Communications, Yomi Badejo-Okusanya, Managing Director, CMC Connect and Mike Obiajulu Meze, CEO, Winning Concepts.

The creative jury will be responsible for judging work presented by the Cyber, Design, Film and Print teams. The 2014 president of the creative jury is Chima Okenimkpe, Creative Director of Insight Communications. Other members are Tunde Sule, Creative Director, DDB, Lagos, Sule Momoh, Creative Director, 141 Worldwide, Oje Ojeaga, Head of Creative, X3M, Ranti Atunwa, Creative Director, TBWA, Adereti Tiny, Creative Director, Yellow Brick Road and Abolaji Alausa, Creative Director, Noah’s Ark Communications.

The Media Jury will be led by Jayne Okoronkwo, Executive Director, Media Integra, as president while members of the team will include Dozie Okafor, Head Planning and Strategy, PHD Nigeria, Oge Maduagwu, Deputy Manager, Media Strategy & Planning, MediaReach OMD (who are both past winners of the competition), Etim Ekanem, Senior Media Planner, Globacom and Ezinne Mbonu, Executive Director, Capital Media.

The Roger Hatchuel Academy, a students training feature of the Cannes Lions International Festival of Creativity, is traditionally supported in Nigeria by the Advertising Practitioners Council of Nigeria (APCON). The national programme includes a full day of training by senior advertising professionals and various tests to select Nigeria’s student delegate to the Roger Hatchuel Academy in Cannes. The winner of the competition enjoys an all-expense-paid trip to France to attend the event. For the second year running and in line with the Cannes Lions directive, more emphasis is laid on creative ability for winning the competition. The group has, therefore, set up a second creative panel to act as faculty and jury for the Roger Hatchuel Academy Nigeria programme. The panel is headed by Uzo Okoye, Managing Creative Director, Etu Odi Communications, Yemi Arawore, Associate Creative Director, Noah’s Ark Communications, Maurice Ugwonoh, Assistant Director, Copy DDB, Lagos, Yomi Omotehinwa, Executive Creative Director, Cosse TTL, Tolu Ajayi, Chief Operating Officer, Lucid AV. The Roger Hatchuel Academy Creative Panel will also oversee the 2014 Miami Ad School Scholarship Competition for Nigerian Creatives. The annual competition, which offers talented Nigerians the opportunity to study on scholarship at any Miami Ad School campus around the world, is now in its fourth year and some of the earlier beneficiaries have returned, on completion of their studies, to contribute to the local industry.

 

 

[Daily Independent]