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Zip moves to enhance consumer experience

By on December 22, 2013

As part of its efforts in ensuring better consumer experience, Zip detergent has unveiled a new television commercial tagged ‘ZIP Makes You Prouder’.

PZ Cussons, producer of the brand, reinstated its commitment to innovation and a delightful washing experience for the Nigerian consumers.

The Marketing Director, Family Care, PZ Cussons Nigeria Plc, Ms. Sandy Griffiths, was quoted in a statement by the firm as saying that, “Our business initiative, hinged on consumer satisfaction is the driving force in our quest to meet consumer expectations. Zip as a brand has evolved through the years with a clear commitment to deliver whiter white and brighter clothes, thereby helping consumers put their best foot forward.

“With the new improved Zip detergent and an introduction of the lemon variant, consumers will have more impetus to be proud of themselves and their families.

According to the Regional Marketing Manager, Fabric Care; Mr Roy Ekekwe, Zip detergent will always be to its pursuit of continuous improvement and innovation to deliver best washing experience to consumers. He further reinforced PZ’s commitment to support the brand though sustained advertising campaign and other below the line initiatives as the brand makes itself affordable and dependable partner to families.

 

 

[Punch]