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Over 250 million smartphones shipped in Q3 2013

By on November 10, 2013

Over a quarter of a billion smart phones were shipped worldwide in quarter three of 2013 as the market grew 44 per cent year-on-year. The top two vendors, Samsung and Apple, maintained their positions, with market shares of 34 per cent and 15 per cent respectively.

Huawei, Lenovo and LG completed the top five, according to a report by Cellular news.

Shipments of large-screen smart phones, five-inch and above, reached their highest ever level, accounting for 22 per cent of shipments or 56 million units. This trend continues to be driven mainly by Samsung, which dominates the large-screen segment.

Breaking this down further, 66 per cent of the 56 million smart phones had a five-inch display, 31 per cent had screens between five-inch and sic-inch, while just three per cent had sic-inch or larger screens.

“The sic-inch plus segment will be boosted next quarter by Nokia’s arrival, but this market won’t develop quickly unless Samsung invests marketing dollars to push its Galaxy Mega range,” Research Analyst, Jingwen Wang, said.

Over the next year, Asia Pacific is expected to continue to lead the demand for large-screen smart phones due to the nature of emerging markets there. Low PC and home broadband penetration, a high level of mobile network use, and low Wi-Fi network penetration in these countries limit the presence and functionality of Wi-Fi tablets.

At the same time, many consumers in these countries are price-sensitive, so domestic vendors have been successful with affordable large-screen smart phones – a phenomenon that is less visible in other regions. Worldwide, though, Canalys expects smart phones with screens between 4.1-inch and five-inch will be most popular with consumers in 2014 as they offer the best balance between portability and legibility.

At a regional level, Greater China (China, Hong Kong and Taiwan) again grew the most, by 64 per cent, with nearly 100 million units shipping. Greater China now accounts for 39 per cent of the global market. Latin America had the second highest growth rate, at 59 per cent, though it is the smallest region, with 19 million units shipping.

 

 

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