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Dangote Cement rewards distributors with N800m bonus

By on September 17, 2013

For their continued loyalty, the management of Dangote Cement Plc, at the weekend announced an N800 million for distributors across the country, as their sales bonus for 2012.

The distributors received sums ranging from N2 million to N60 million, with the company’s Chairman, Aliko Dangote who handed them the cheques, promising that the company would do more as sales improve.

The Distributors’ award ceremony, with the theme: “Cementing Partnership”, according to Dangote was in recognition of the distributors’ long standing commitment, devotion, loyalty and valuable contribution to the distribution and sale of Dangote Cement in 2012.

Dangote Cement, he stressed, is today the undisputed leader in the Nigerian cement market because of the loyalty of distributors and customers, he said, despite the increasingly intense competition in the industry.

For him, “indeed today, Dangote Cement’s success story would not have been possible without you, our distributors, who work tirelessly to ensure that the product gets to our customers in every nook and cranny of the country. We can never thank you enough! You have been an integral and vital part of our business over the years.

“We are here to explore ways of further cementing our existing cordial relationship in order to create more value for all stakeholders. In fact, our ultimate desire is to create a win-win situation for our stakeholders at all levels down the value chain. This is in line with the triple bottom line principle: people, planet and profits, which we have embraced here at the Dangote Group.”

According to him, any Organisation that aspires to be ahead of the competition these days, must explore ways of not only knowing the expectations of its customers, but also how to exceed them.

Quoting from the “Furture of Competition”, a book co-authored by C.K Prahalad and Venkat Ramaswamy, Dangote said “Companies can no longer act autonomously, designing products, developing production processes, crafting marketing messages, and controlling sales channels with little or no interference from consumers. Consumers now seek to exercise their influence in every part of the business system.”

 

 

[Daily Independent]

One Comment

  1. mr johnson

    November 14, 2014 at 4:26 am

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    Email: [email protected] or call
    +2348161196913