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Professionals gear up for African Experiential Marketing Summit

By on July 1, 2013

The 2013 African Experiential Marketing Summit ,AEMS, will for the first time hold in Nigeria since the annual summit was initiated in 2007.

Previously held in Kenya and South Africa, the event is organized by Exp. Marketing Nigeria Limited.

The one day summit on the theme “Re-invent your Experiences”, will take place at the Civic Center, Lagos, on July 12, 2013. It promises to give marketers from the West African region insight into how to better their campaign goals.
Some of the world leading experts, such as Dan Hanover, Editor & Founder of Event Marketer Magazine (USA) – the world’s leading provider of experiential marketing content – and Kim Skildum-Reid, Sponsorship Author & Consultant (Australia).

The speaker, along with other notable marketing experts, will showcase more than 100 case studies, highlighting top trends, the latest best practices, video tours of events in action as well as demonstrating how using live experiences amplifies reach, converts customers and drives sales.

Speaking on the event, Managing Director, Exp. Nigeria, Wole Olagundoye, said the platform would give marketers from the West African region insight on how to better their campaign goals.

“A lot of clients don’t really understand what experiential marketing does to their business. Some guess on what it can do, but what we are doing is to bring some thoughts so that people can understand technically what experiential marketing can do to their business,” he said.

As Africa’s largest and leading experiential marketing agency and with 30 years experience on the African continent, Exp uses the African Experiential Marketing Summit as a platform to drive thought leadership in activation, sponsorship, events and digital marketing.

Announcing the summit, David Boon, Exp Group CMO, explained that AEMS as part of Exp’s vision of making it easier for marketers from across the continent to personally experience the experiential marketing revolution, heating up in Africa and around the world.
“The 2013 AEMS is now a three-country event that will be happening in Johannesburg (South Africa), Nairobi (Kenya), and Lagos (Nigeria) in 2013. Exp has been overwhelmed by the response we have had at previous summits and we are exceptionally excited to be bringing it to Nigeria, bringing in speakers that will add real value to how marketers think,” he said.

He promised that the conference will also provide opportunity for sharing experiences as he encouraged marketing professionals to join the executive conference on experiential marketing on the continent.