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Oando Marketing changes retail strategy, moves into mega station business

By on March 23, 2013

Oando Marketing, Nigeria’s leading fuel marketing retailer, has added a mega station to its rapidly expanding service station outlets with the opening of another mega station at Berger, along the Lagos Ibadan Expressway.

Similar stations owned by the company are in Marina, Maryland, and Lekki in Lagos as well as another in Abuja.

The station offers customers a modern and friendly environment that will engender delivery of optimal service to customers.

Formally opened to customers on March 11, 2013, the station will be a major attraction to motorists as it is the last filling station before leaving Lagos State.

The full complement of Oando Marketing’s product and service offerings is on display for customers. For from any of the eight modern fuel dispensing pumps installed at the station. These pumps are fitted with e-payment terminals that enable customers to buy fuel using their ATM debit and credit. Furthermore, customers can dispense fuel into their tanks 24 hours a day and all year round using their cards.

At the Lubes Bay, customers will be offered an array of services that include oil changes, wheel balancing, alignment and free air to mention a few. In addition, this new outlet will boost the company’s aspiration of switching 5 million low income households from dirty cooking fuel to the clean Liquefied Petroleum Gas (cooking gas) as the full bouquet of its LPG products are on offer at the station, especially the 3kg OGAS cooking stove.

It would be recalled that Oando Marketing introduced a 3kg cooking stove last year to reduce the burden of cooking on low income households. These households can also refill at the cylinders using the company’s Pay-As-You-Gas system that allows customers to buy cooking according to their requirements using a metering system.

What perhaps may make this new station more attractive to the customers is the ambience of the station which is complemented by new branding. The station carries a newly designed canopy with LED lights lining the base for aesthetic appeal, especially at night. The station has also a new imposing pylon sign which displays products and services available at the station making it easy for customers to locate the station and be aware of its services.

According to BusinessDay investigation, the new branding is part of a pilot scheme to rebrand OMP services stations and is at the core of its ongoing retail revolution that will encompass innovative service delivery, capacity building as well as brand extension to mention a few.

For more than 50 years, Oando Marketing has championed efficient distribution of quality petroleum products through an expansive network using passionate and dedicated human resources. The company has made strategic investments across the retail chain to fuel its growth leading to a rapid expanding of its retail footprint. As the world goes digital, Oando Marketing is deploying cutting technology to serve its customers in a more efficient manner especially to those with busy life schedules.

The company, having subjected its operations to the highest international standards, is ISO 2000:9001 certified thereby affirming its claim of conducting its operations in an environmentally safe and friendly manner.

 

 

[Business Day]

One Comment

  1. Precious Omoruyi

    March 24, 2013 at 8:38 am

    we will get there! The private sector is the engine of any sound economy! Their innovations increase our living standards as well