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Sterling Bank plans model branches, records improved deposit base

By on March 18, 2013

STERLING Bank Plc has concluded plans to build about 40 ‘model’ branches and remodel existing ones in high profile locations, a strategy, which it said was aimed at ensuring that its customers get quality service at the best environment.

Also, the bank said that it had recorded improved bottom line, especially on the financial institution’s deposit base, due to the Savers Promo, that was just concluded.

The bank’s Group Head, Bancassurance, John Akingbade, said this at the inauguration of a model branch at Adeola Odeku, Lagos, and official presentation of Sport Utility Vehicle to the star prizewinner, Miss Homa Amadi–Nna.

The bank’s Regional Channel Co-ordinator, Mena Sidahome, said that the lender would build 40 model branches in line with its improved service quality and commitment to surpassing customers’ expectations.

She added that the bank would also rebrand some of the existing branches in high profile locations to ensure that customers got improved quality of service.

Sidahome said that as a player in the Nigerian financial landscape, there was need for the lender to continue to improve on its physical structures.

Meanwhile, according to Akingbade, the promotion had enhanced the bank’s balance sheet and substantially raised awareness on the need to bring the unbanked into the financial system.

“Our bottom line, especially savings deposit base, has improved in the course of the promo, but we also ensured that the process of selecting winners was transparent and clear to the regulators of lottery business in the country.

“We have delivered on our promises. We have empowered a number of people through this promo and will from here, move from strength to strength. Some of the winners that won cash were able to use the funds to boost their financial flow, while others utilised the money to start new businesses,” he said.

Speaking after taking possession of the SUV, the star prizewinner, from Trans-Amadi Branch of the bank, in Port Harcourt, said that the bank had “by this gesture, shown that it is transparent and trustworthy in its activities.”

To her, winning the car was a surprise, as she advised customers of the bank and prospective ones to continue to bank with the lender “because there is reward for such loyalty.

“I am happy and overjoyed by this gesture. The bank has kept its promises. I will market the bank to my friends, co-workers and family members. I will tell them that if they are loyal, they will receive good rewards from Sterling Bank.”

The Representatives of Consumer Protection Council, Mrs. Ngozika Obidike and Head, Regulation and Monitoring, National Lottery Regulatory Commission, Jude Ogaga, expressed delight over the conduct of the promo, noting that the authorities had followed the promo from the registration point to the last draw, to ensure that highest standard was maintained, while applauding the bank for ensuring that the legality, conduct of the promo and its objectives were adhered to.

 

 

 

[Guardian]