Global smartphone sales hit 1.53 billion in 2012 – KIS

The Smartphone segment of the Mobile Technology Industry, has reported an increase in demand.

Korean Investment and Securities in its analysis and survey said about 1.53 billion Mobile products were sold last year across the globe.

2012 witnessed a great struggle for market control, as Apple Inc, the California based firm and the Seoul based firm Samsung electronics were constantly engaged in several superiority battles. In retrospect, there was a legal case last that saw a ruling, ordering Samsung to pay Apple $1billion for patents violation.

Smartphones like Samsung Galaxy S3, Apple Iphone 5, and the Nokia Lumia were on great demand because of the effects and features they had that enticed the consumers. There was a clear and stiff competition in the market, throughout last year as mobile firms worked tirelessly, to maintain their value in the market.

The KIS analysts stated that Global smartphone demand had risen by 4 percent from 780 million units to 810 million Units, showing a transition in consumer preference for smartphones and not regular feature phones.

Some of the unique features of the Smartphone include, high resolution camera, high level capacity to download applications and information from the web, high definition video recording ,slim and sleek panels and touch screen effect.

This report comes at a time major players in the smartphone market are yet to declare their profit level for the fourth quarter of last year.

Also total sales and revenue for the year 2012, could reveal how vital the ‘Smartphones’ are in the market.

Global demand for smartphones according to KIS last year, showed an amazing increase of 186 million units, while the full unit sales for last year was estimated at 652 million which was higher than the earlier projection.

It is not surprising that companies like Google, LG, and RIM (Research in Motion) are planning to launch high-tech smartphones in the year 2013, after watching the impact of Apple and Samsung in the market.