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Diamond Bank Rebrands, Set to Open 70 new Branches

By on November 8, 2012

Diamond Bank HQ, Lekki

Diamond Bank plc on Wednesday disclosed plans to open 70 new branches in 2013.


This was disclosed by the Group Managing Director/Chief Executive Officer, Diamond Bank, Dr. Alex Otti, during the unveiling of the bank’s new corporate identity in Lagos.


Otti said, “Before the end of next quarter, we will add not less than 30 new branches that are under construction today. By the end of next year, we should have 40 more. Therefore, in another two years, we would meet the target of 300 branches.”


“I am sure that by the time we deploy this new brand, you will find us more in your neighbourhood.”


He said the new colour would help the brand bond better with customers, adding that though the new identity came with brighter colours, the original logo was still intact. He said the move will give customer-service delivery greater impetus.

Otti added that the rebranding was the banks’ unfolding strategy to be the best bank in the next five years.


“Our new identity would equally help us consolidate on our current market leadership in the retail banking segment. Going by the nature of this market segment, there is need to remain visible both in the local and global market place,” he added.


The introduction of the new identity would herald a new beginning in the bank’s performance as a corporate organisation, he said.


Otti said the managers of the brand believed that as the bank moves from a quasi-conservative bank to a more active player in the banking industry, the rebranding exercise would provide an added momentum for the upward trajectory that the bank had embarked upon and enhance its performance.



The Managing director stated that customers of the bank will surely enjoy better and quality services, stating that staff of the bank had bought fully into the new vision.