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Digital Marketing is the Future

By on October 11, 2012

 

The Managing Director of  Wildfusion, Mr. Abasiama Idiaresit says digital marketing is the new future of advertising. It is perceived as the next boom in marketing and he has urged Nigerians to take advantage of the new platform changing the world market.

The Managing Director recommended digital marketing for Nigerians, so that they will not be left behind on what is happening on the world stage. “The media consumption landscape has changed considerably so if people are yet to make up their minds at this time on whether to join in the revolution of digital marketing or not, then they are losing out,” he said.

Research has proved that a vast majority of Google search engine and Facebook access in sub-Sahara Africa is done through digital devices and mobile phones.

Speaking on the advantages of using Etisalat’s EasyAdz campaign in driving digital marketing, Idiaresit said, mobile or digital marketing has in no small measure enhanced marketing and is the next boom in advertising.

“If you run a campaign without the element of mobile/digital marketing, it greatly reduces the potential of the campaign to succeed. Advertisers need to understand their audience, their interests, the number of people on their platform and how they make effective use of the media,” he said.

Idiaresit said, the major challenge faced by digital marketing is the lack of information dissemination. Our major responsibility now is to inform Nigerians on the rewards of digital marketing and the enormous prospects it holds.

He said, “People will not use what they do not understand, so it is very important that we continue to educate them, train them, to partner with advertisers and agencies to promote the new platform. Those that have used the platform have testified that it worked for them.”

He advised advertisers to take the opportunity, Nigeria has a big market for digital advertising, with over 105 million active subscribers across assorted networks in the country, he said.

Nigeria ranks tenth among the largest network subscribers in the world, he said, with this number opportunities abound for advertisers to engage, besides, the Nigerian market is even bigger than UK’s market.