Visco Prints Introduces Dutch Wax African Textile Designs

One of the major sponsors of the just concluded Miss Nigeria, Visco group of Companies has disclosed her interest in bringing a Dutch Wax African textile company into Nigeria.

The Brand Manager of Visco Netherlands B.V, Ester Huigen disclosed that the company is focused on bringing the woman style out in design patterns. Nigerian men also put on Visco Prints.

According to her, Visco will maintain  design leadership by repositioning to a premium brand. This means that every three months, new designs would be launched on  themes that tell a story that Nigerians can relate with.

She stated that, ‘Nigeria is a major business hub in this axis. So, we want to be where people buy our fabrics. This stimulates the whole process of co-creation because it is not really about us. The creative process starts in Holland but it is not finished until the consumers here make it a unique fabric for their use and Nigeria is very important to us’.

She pointed out that the complexity in the textile sector of the country is merely on the uncertain position of the government on importation. The Nigerian government in a bid to protect the textile industry placed a ban on the importation of African prints and laces material. But recently, the ban on laces material was lifted. There is the saying that the ban on African prints has been lifted.  To this date, however, there has not been any official communication from the federal government to that effect. So, on the Customs Code and Excise print out, the code for African prints still remains contraband.