HOUSE OF TARA – Story of the Make-Up Genius

How I Did It from hobby to makeup business success. Beauty sells but we shouldn’t sell products we should learn from Steve Jobs, like he would advise us sell ‘dreams’. Tara sold dreams of beauty to a world that thrives on it and so she found fame and fortune.

House of Tara / Orekelewa is a Beauty and Skin Care Consulting Firm. Small Business founded by Tara Fela-Durotoye who started in 1997 (an undergraduate at the time) as a Bridal Make-Up Artiste with her first make-up shop. With a StartUp Capital of N15, 000.00, she began her conquest of the makeup business world.

In the beginning, she started out by working for a makeup outfit while waiting to gain admission into the university. There she mastered the trade and as a result the Lagos State university world was opened with all hands to welcome this makeup genius. After seeing the amazing impact of touch on people’s faces, she decided to get her first kit for NGN15, 000.00 and the journey began.

The turning point was when she did makeup for a naval friend, there she had access to a big network and sales lead followed.

Subsequently, she started a make-up studio HOUSE OF TARA and a make-up school for training and mentoring young women. Four years ago she began her Beauty Range OREKELEWA suited for the Black African Woman which has become a resounding success too. She has also launched a fragrance “Be Inspired”.

Dolapo Kukoyi, Partner Designate at Detail Commercial Solicitors in one of his presentations put her tangible Assets (Inventory and cash Inclusive) at over Seventy Million Naira while she holds these IP Rights– Trademarks, Merchandising and Industrial Design Rights.

She enjoys the pioneer advantage, continuously innovate and also brings a personal touch to the business that factor in the needs and mannerism of the Nigerian Woman into consideration.

HOT’s marketing strategy creates different channels for revenue streams and so products are also reasonably priced.