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KFC to invest N1.5bn on 19 new outlets

By on April 15, 2011

Nineteen new KFC Quick Service Restaurants will be opened across the country this year as part of the investment plan of the franchise holder, Devyani International Nigeria Limited.

The Chief Executive Officer, Devyani International, Mr. Vishal Kapur, made the disclosure while unveiling KFC’s the ‘More Food, More Gifts’ Easter promo in Lagos on Tuesday.

The 19 new service centres, according to him, will gulp over N1.5bn.

The KFC promoter said the company had since opened seven outlets since entering the Nigerian market in December 2009.

He noted that KFC came into Nigeria through a franchise arrangement between RJ Corp of India and Chellarams Plc, giving birth to a new company, Devyani International Nigeria Limited.

Since KFC joined the Nigerian market, it had continually upped the stakes in the provision of freshly made food that met international quality standards, he noted.

Kapur said that the company had put in place a promotion during the Easter celebrations to reward its customers as well as encourage more customers to visit its outlets.

Speaking on the promo, he said, “We are inviting all our customers to come and enjoy the ‘so good’ experience of KFC. Nigerians will always enjoy the same quality of delicious meals from KFC as obtained anywhere in the world. This is our promise.”

The Head, Marketing, Devyani International, Mr. Vikram Varma, said, “We appreciate our consumers and will like to join them on the occasion of the Easter celebrations. So, we have decided to add more fun and excitement to their eating-out experience.”

The promo, which starts on April 22, 2011, according to him, gives customers the opportunity to win various gifts such as movie tickets, Pepsi soft drink, KFC branded diary and caps, among others.

Varma added that customers would get instant gifts vouchers on every purchased meal worth N2,500 and above.

Source : Punch