Nigeria, an important market for BlackBerry –EMS

EMS, a strategic channel partner of Research in Motion, has said that Nigeria is one of the most important markets for BlackBerry smartphones in the world.

The company, which delivers, implements and supports BlackBerry solutions in the Middle East, Africa, Central Asia, Eastern Europe and South East Asia, said this at its partners’ summit in Lagos on Friday.

According to the Chief Executive Officer, EMS, Mr. Babar Khan, the company first launched BlackBerry services in Nigeria in 2007 with Airtel (formerly Zain), adding that EMS was now working with three of the region’s largest operators; Globacom, Airtel and Etisalat.

He said that EMS also had strong partnership with Slot and Telec, which ensuresd seamless distribution of BlackBerry smartphones to consumers in the country.

Khan said, “EMS is committed to adding value to mobile phone operators via services and solutions to help drive data revenue and retain customers, making them more competitive and profitable. In 2010, the worldwide mobile phone market grew by 15.5 per cent, a new high driven by demand for smartphones. Middle East and North Africa grew by 17.08 per cent, highlighting the major opportunities that exist.

“EMS is currently present in more than 25 markets in Africa and this number is rapidly rising, as such, we are taking exciting steps towards further expansion and moving into more key African markets.”

source : Punch