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African Experiential Marketing Summit to hold in Nigeria

By on June 25, 2013

The 2013 African Experiential Marketing Summit (AEMS) will hold in Lagos, Nigeria, for the first time since the annual African summit was initiated (2007), having previously been held in South Africa and Kenya.

The summit will be hosted by Exp. Nigeria – thought leaders in the experiential marketing category across the continent – and will take place at the Civic Center, Lagos, on Friday 12th July 2013, giving marketers from the West African region insight into how to better their campaign goals.
The one day summit, which is themed Re-invent your Experiences, will feature some of the world’s leading experts such as Dan Hanover, Editor & Founder of Event Marketer Magazine (USA) – the world’s leading provider of experiential marketing content – and Kim Skildum-Reid, Sponsorship Author & Consultant (Australia).

Along with other notable marketing experts, Hanover and Skildum-Reid will showcase more than 100 case studies, highlighting top trends, the latest best practices, video tours of events in action as well as demonstrating how using live experiences amplifies reach, converts customers and drives sales. You simply wont find a better day with more case studies and content, so be sure to not miss out.

As Africa’s largest and leading experiential marketing agency and with 30 years experience on the African continent, Exp uses the African Experiential Marketing Summit as a platform to drive thought leadership in activation, sponsorship, events and digital marketing.

Announcing the summit, David Boon, Exp Group CMO, explained AEMS as part of Exp’s vision of making it easier for marketers from across the continent to personally experience the experiential marketing revolution that is heating up in Africa and around the world. “The 2013 AEMS is now a three-country event that will be happening in Johannesburg (South Africa), Nairobi (Kenya) and Lagos (Nigeria) in 2013.

“Exp has been overwhelmed by the response we have had at previous summits and we are exceptionally excited to be bringing it to Nigeria, bringing in speakers that will add real value to how marketers think” he said.

Join hundreds of marketing professionals at the largest executive conference on experiential marketing on the continent. Register for the African Experiential Marketing Summit now to take advantage of the early bird discount

Mail [email protected] for more registration details.