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Airtel ranked amongst top 100 global brands

By on May 25, 2012

BHARTI Airtel, a leading global telecommunications company with operations in 20 countries across Asia and Africa, yesterday, joined the elite club of most valuable top 100 global brands.

With an overall ranking  of  71 and brand value of $11.5 billion, Airtel has been ranked ahead of top global  brands  such as Citi (82), Sony (86), MTN (88), China Telecom (90), and Volkswagen (96).

The ranking, conducted by leading global research firm Millward Brown, is the only brand valuation that takes into account what people think about the brands they buy alongside rigorous analysis of financial data, market valuations, analyst reports and risk profiles.

The ranking was arrived at through a continuous in-depth quantitative research on a category-by-category and a country-by-country basis.  The research covers some two million consumers and more than 50,000 brands in over 30 countries.