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Don Simon fruit juice makes a return to Nigeria market

By on February 4, 2013

Ekulo International limited in conjunction with J. Garcia Carrion S.A of Spain has announced the comeback of once the favorite choice of Nigerians, the Don Simon fruit juice.

The juice which used to dominate the Nigerian market before a ban was imposed on importation of fruit Juices, in the year 2002, according to Ekulo and the Spanish brand owners, is now being produced in Nigeria with NAFDAC registered and brand promise to become an integral part of country’s daily nutrition requirements.

During the product launch at Sheraton Hotel and Towers, Ikeja, both companies in a release said, “the merit to revive Don Simon Fruit juice goes to EKULO International limited who, in conjunction with brand owners, J. Garcia Carrion S.A of Spain has clutched the challenge to establish the brand at par with its global image. Don Simon fruit juice is recognized world over, in more than 155 countries.”

“EKULO International Limited is a part and parcel of Nigeria and has been committed to provide quality consumer products at very affordable prices for over three decades. On the other hand, J. Garcia Carrion S.A is the Spanish giant who has been in existence since 1890.”

The new Don Simon is currently available in one liter brick pack with three variants- Multifruta, Orange, and Pineapple. The Apple variant is said would soon join the portfolio. The raw material used to produce the juice in Nigeria is sourced from its own incomparable plant in Spain. Therefore, juice is sculptured with carefully nurtured and selected natural fruits.
[Daily Independent]